Transforming +Medrite Urgent Care into a bold and relatable brand, my goal was to infuse it with warmth, approachability, and a touch of playfulness. While maintaining professionalism and trust, I introduced warmer accent tones, captivating patterns, and a youthful vibe. This revitalization aims to resonate with millennials, the primary demographic for urgent care in NYC, leaving a remarkable impression in the competitive healthcare landscape.