Director Center Experience & Marketing

Medrite Urgent Care

11/2022 - Current

  • Oversee the development and execution of all brand creative, marketing campaigns, and visual elements across all mediums ensuring consistent brand identity.

  • Lead center design and patient experience across all touch-points encompassing space layouts, furniture, props, and all in-center branding moments.

  • Manage special projects and initiatives such IV Therapy Treatments, Community Outreach Program, & in-center wellness shops.

  • Develop fixture design and merchandising strategies for health, wellness, and personal care products.

  • Conduct market research and analyze customer and competitive data to gain insights into market trends, customer behavior, and competitive positioning.

  • Oversee the $600K marketing budget and foster strong vendor relationships to implement cost-effective strategies.

District Visual Manager of Flagship

American Eagle Outfitters

09/2020 - 07/2022

  • Created captivating visual presentations in group of Flagship locations that accounted for $65M in sales.

  • Fostered the growth of visual teams by providing comprehensive training on merchandising standards, fashion trends, styling, floor-set execution, and mapping to optimize sales.

  • Hosted engaging regional training workshops, conducted insightful store visits, and offered constructive feedback to field leadership teams to inspire excellence.

  • Developed innovative VM training tools and modules that streamlined organizational processes.

Sr. Manager of Global Visual

West Elm

07/2016 - 09/2020

  • Implemented VM strategies across 7 global markets, composed of company-owned stores, franchisees, and wholesale businesses.

  • Developed & implemented Shop-in-shop visual strategies that led to 25% comp and increased brand awareness.

  • Created relationships with local vendors leading to 40% reduction in marketing expenses.

  • Trained and developed business partners on brand voice and proper branding initiatives while merging local strategies.

  • Managed $750K marketing and visual budget.

  • Collaborated with merchants on localizing assortments, adjusting seasonal directions, and creating promotional calendars.

Manager of Global Visual Merchandising

Aeropostale Inc.

06/2012 - 07/2016

  • Created visual strategies, marketing guidelines, and product planograms across 700+ locations globally with multiple store designs.

  • Evaluated the effectiveness of VM strategies and made data-driven decisions to drive sales and increase customer engagement.

  • Collaborated with designers and buyers to create seasonal product lines based on trends, fabrications, colors, strong storytelling, and inventory limitations.

  • Partnered with merchants to develop weekly promotions in order to drive business results.

  • Mentored and trained junior visual merchandisers to develop their skills and performance, resulting in improved team productivity and increased retention rates.